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Abiko	Akashi	Akita
Amagasaki	Aomori	Arai
Asahikawa	Ashiya	Asuka
Atsugi	Beppu	Chiba
Chichibu	Chino	Ebina
Fuji	Fujinomiya	Fujisawa
Fukui	Fukuoka	Fukushima
Fukuyama	Hachinohe	Hakodate
Hakone	Hakuba	Hamamatsu
Hanamaki	Hekinan	Higashi-Hiroshima
Higashikawa	Hikone	Himeji
Hirakata	Hirata	Hiratsuka
Hiroshima	Hitachinaka	Horai
Ikoma	Iwatsuki	Izumo
Kadoma	Kamakura	Kamiiso
Kanagi	Kanazawa	Kariya
Kashihara	Kashiwa	Kasugai
Kawachinagano	Kawasaki	Kitakyushu
Kitami	Kitamoto	Kobe
Kofu	Kugino Village	Kumamoto
Kurashiki	Kurume	Kushiro
Kyoto	Matsudo	Matsue
Matsumoto	Matsushima	Matsuyama
Minami-ashigara	Misawa	Mishima
Mito	Miyajima	Miyako
Miyazaki	Morioka	Nagakute
Nagano	Nagaoka	Nagasaki
Nagoya	Nanae	Nanao
Nara	Narita	Nigata
Niigata	Nikko	Noda
Nonoichi	Numazu	Obihiro
Odawara	Ohno	Oita
Okayama	Okazaki	Omiya
Omura	Osaka	Oshino
Otaru	Otsu	Ryuou
Sadako	Sagamihara	Sakai
Sakaide	Sakura	Sanjo
Sano	Sapporo	Sasebo
Sendai	Shimizu	Shizuoka
Shobu	Suita	Tajima
Takamatsu	Takaoka	Tamagawa
Tatsunokuchi	Tawaramoto-cho	Tendo
Toba	Tochigi	Tokyo
Tomakomai	Tomioka	Toyama
Toyohashi	Tsukuba	Tsuruma
Urawa	Urayasu	Utsunomiya
Wajima	Wakamatsu	Wakayama
Yamagata	Yamaguchi	Yamato
Yasato	Yashio	Yobuko
Yoichi	Yokohama	Yokosuka
Yono	Yuki	Zama

» Web Site Design – Focus, Focus, Focus

Web Site Design – Focus, Focus, Focus by: Halstatt Pires

When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus.

We Don’t Need No Stink’n Distractions

It happens ever few weeks or so. I am sitting in front of the computer contemplating the meaning of life, i.e., why my numbers aren’t being picked in the California lottery. A frustrated person calls and wants to know why their site isn’t converting. Shaking myself from my revelry, I valiantly pull up their site and here is what I find.

A mess.

The front page is a mass of blinking this and floating that. In really nasty situations, there will be something like a banner telling me the weather conditions in some city.

As if I cared.

I don’t even look at the weather in San Diego. Okay, we don’t really have any, but that isn’t the point.

The point is a site must have focus to covert traffic into revenue. This is known as the rule of one. Every page of a site should focus on one subject, product, thing, picture or whatever is relevant to your site.

If you have a page devoted to disco shirts with huge lapels, then everything on the page should focus on disco shirts with huge lapels. Typically, such a page would consists of brief text describing the disco shirts, thumbnails of the shirts and prices. The page should not include disco cds for sale. The cds should get their own page.

Don’t believe me? Then let us kneel at the alter of Google. The Google Adsense program is designed to let you put Google advertisements on your site. To put the ads up, you simply copy and paste a script provided by Google. Once the site is republished, each page with script will show Google ads. If you look at each page, you will note the script produces different ads for different pages. Further, the ads on each page correspond to the subject matter on the page.

Why does Google do this? Because ads that are relevant to the focus of the page will be clicked more than ads that are not. Put another way, the Adsense program is designed to focus on a single subject matter. The rule of one rears its head again.

Are you seeing a trend here?

If your site isn’t converting well, analyze the pages to see if you are focusing on one topic. If you have a weather banner on your site, there better be a very, very good reason.

About The Author

Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego.

This article was posted on September 09, 2005